A marketing manager is responsible for developing the marketing strategy that will be put into place by a business or firm.
In order to accomplish this, the marketing manager must oversee a number of other employees, including market research managers and product development managers.
Together, they work to determine the demand for the company’s product or service and attempt to identify the target market.
The target market identified by the marketing manager and his or her team may include wholesalers, business firms, government agencies, retailers, or the general public.
A marketing manager is also responsible for developing a pricing strategy in order to help the firm get the most profits while also making sure customers are satisfied. Working collaboratively with product development specialists, sales, and other managers, the marketing manager also monitors trends in order to determine when new products or services should be introduced.
The marketing manager is also responsible for working with promotion managers and advertising managers in order to help promote the product or services and to attract new customers.
